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the mount school takes top prize
in the young direct marketing awards
The Mount School has beaten off tough competition from secondary
schools around the country to take the top spot in the Young Direct
Marketing Awards 2007. A team from the school came first in the
Year 9 and 10 age group and the pupils were awarded their trophy at
the UK finals of the competition, which was held at The Magic Circle
Headquarters in London on 15 June.
The pupils undertook the work as part of a major awards scheme for
school children, organised by the Direct Marketing Association, in
which the team had to devise a direct marketing campaign for one of
three charities – WWF, Barnardo’s or Beatbullying.
The team from the Mount School chose to design a campaign for
Beatbullying, targeting parents through their children.
John Quinn from Beatbullying, said: “Direct marketing is an
important way for us to keep people informed about the work that we
do. We were very impressed with the new ideas that the entrants
came up with. It looks like there is a generation of creatives out
there with brilliant careers ahead of them!”
Mr Davies from the Mount School said: “Such an awards scheme enables
pupils to discover new interests and equips them with real-life work
skills. Researching and creating campaigns for different charities
has also enabled the pupils to get a real grip of the issues and
appreciate the importance of charity work. We are of course
delighted that our pupils’ hard work has been recognised.”
The Awards were launched to
help children work towards national curriculum requirements by
giving them direct experience of the creative and business
principles behind marketing communication.
As part of their work for the competition, the pupils have gained
valuable experience in four key subjects, English, Business Studies,
Art and Young Enterprise. The skills the pupils have developed will
be vital in helping them work towards their national curriculum
requirements.
The competition was designed to give pupils experience of one of the
UK’s largest industries, worth over £37 billion a year. Over
800,000 people are directly employed in the UK’s direct marketing
industry which is often used by charities as a vital means of
generating much needed donations.
Mike Barnes, Director of Marketing and Business Development at the
DMA, said: “The pupils can be very proud to have got this far, as
all of the entries were at a very high standard. We hope that some
of these young regional winners will become direct marketing stars
of the future and wish them luck in the national final.”
For further information about the awards, please visit:
www.ydma.co.uk
About the Young Direct
Marketing Awards
The Young Direct
Marketing Awards are run by the DMA and invite students to devise a
direct marketing campaign and produce a direct mail piece for one of
three charities. These Awards complement National Curriculum
requirements in English, Business Studies, Art and Enterprise and
provide direct experience in the creative and business principles
behind marketing communication. The competition is open to school
children from Years 7 to 10 (Senior 1 to Senior 4 in Scotland). Each
school will compete against other schools in their region. Per
region, the top entry for each age category for each of the three
charities will be short-listed and invited to a national awards
ceremony.
About Beatbullying
Beatbullying is the UK’s leading anti bullying charity. Two times
charity of the year (2005 & 2006), Beatbullying works with young
people change attitudes to PREVENT bullying from taking place.
Beatbullying offers training for schools, teachers and parents and
runs themed prevention workshops nationwide.
www.beatbullying.org and
www.bbclic.com
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